Exciting Japanese company: Start Today
May 15, 2018
Do you know a site called ZOZOTOWN or a company called Start Today that runs the site?
ZOZOTOWN is Japan’s largest fashion mail-order site where many popular brands gather, and it has enormous popularity from fashionable people and young generation.
Start Today’s market capitalization exceeds 1 trillion yen, which is slightly higher than the goods plan managing MUJI, and more than twice the largest department store, Mitsukoshi Isetan HD. (As of May 9, 2018)
This time, I picked up this company for the following three reasons.
Reason 1: Business model is cool
Normally EC is prone to price competition and profitability tends to be low.
However, the company’s current profit margin for the most recent three years exceeds 30%, 32.86%> 34.61%> 33.26%.
This is because the company’s main business is consignment sales, sales are not sales value of apparel products, but from commission from shops.
The consignment sales commission rate is said to be around 28%, which is higher than department store with real store, and inventory risk is also not included because ownership of inventory is in shop.
Although the apparel brand may have its own EC site, since only brand products are sold, users wanting to buy products of various brands will buy with ZOZOTOWN.
In addition, the company attracted attention by issuing new products called ZOZO suit.
This is a suit for accurately measuring the shape of the user, allowing users to order at their exact size and ZOZO gains the strongest tool for selling their own brand products It will be.
Reason 2: Management is cool
Mr. Maezawa, president, is also a luxury car collector such as Bugatti Veyron, Aston Martin, Ferrari Enzo etc.
When he caused an accident while driving Pagani Sonda, the other car was Maybach, so it became a hot topic to have caused accidents between super luxury cars.
He is also famous as a collector of arts and paintings and it became a hot topic that he bought a painting of Bathkia’s for 12.3 billion yen at an auction. (Before that, he also paid 6.24 billion yen at auction for an art work of Buskia.) There are not so many Japanese executives of listed companies that spend money in this way.
Reason 3: Personnel strategy is interesting
Working hours in Japan are generally from 9 to 5 o’clock, but ZOZOTOWN is 6 hours from 9 to 3 o’clock. Mr. Maesawa set a goal that “employees should give the best performance in the shortest time and use the remaining hours for fun.” Also, hiring highly qualified engineer at a maximum annual income of 100 million yen became a hot topic.
Since the company announced that it will strengthen overseas expansion by IR, the name of the company may be recognized in your country from now on.
For Japanese learners who are interested in presentations, IR, economic terms, etc., I think that it will be a good learning to see IR movies.
- I cannot keep up with meetings conducted in Japanese. Are there any good ways to study?
- Are there any good writing materials for business Japanese? (Three keys to developing business Japanese writing skills.)
- Are there any free materials available for studying business Japanese reading?
- Should I read newspapers for reading practice in business Japanese?
- Are there any good business magazines to practice reading business Japanese?
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